Marketing Case Studies

Fresno Famous Bracket Challenge

Fresno Grizzlies wanted to drive fan engagement and build out the fan database leveraging the hype of NCAA March Madness and local media sponsor The Fresno Bee.  The cleverly integrated campaign with print, radio and digital, set social media abuzz and achieved 3.2M impressions through the FanCompass Amplifier™ tool alone.

 
 
 

ICC & Chelsea FC “Meet the Team”

Two football powerhouses, one match, joint goals.  Exclusive Matchday joint promotion targeted to ticketholders drove awareness for ICC and US fan engagement for Chelsea FC.

 
 
 

Sponsorship Case Studies

Sunderland AFC

As part of Sunderland AFC long-standing support of its African partnerships, the platform was extended as digital inventory for two sponsors to activate a geo-fenced UK-only campaign promoting Tanzania as a tourist destination to UK fans.

 
 

Manchester City

Manchester City activated their official recruitment partnership with Hays through the “Tell Us Your Next Move” competition and delivered over 8k+ qualified commercial leads, the best lead generating vehicle of the year for Hays.

 
 
 

Ticketing Case Studies

El Paso Chihuahuas

“Now in our second season of campaign activation, qualified ticket leads from the campaigns activated on the platform continue to thrive, converting to a 7-figure revenue contribution.  Now that’s ROI!” - Alan Ledford, President & Owner

 
 

New York City Football Club

Given the NYCFC inaugural season was in 2015, generating awareness and ticket leads continues to be the key focus for the young club.  One single three-week campaign generated over 500 qualified season ticket leads while capturing new fans for nurture marketing efforts as over 80% of the campaign entries were from new fan registrants.