Programmatic Campaigns

Content is king at FanCompass and programmatic campaigns are an easy way to deliver plenty of it! With our new customer-favorite feature, 'copy campaign', programmatic campaigns are now faster and easier than ever to set up for your next homestand, match or game.

Programmatic campaigns utilize the platform tools, from Predict•Its to Check•ins to Enter•to•wins, to create recurring campaigns like game day activations for teams. This includes guessing the speed of the first pitch, testing your knowledge about your favorite team with trivia, checking in at a spot in the stadium or ballpark, or entering to win team prizes. These campaigns drive recurring traffic to your fan page, expanding engagement and generating first-party data for ticket, marketing and sponsorship leads.

Consistency is key in driving recurring traffic to your platform- we want to make sure your faithful fans expect these campaigns. Make a note, set a calendar reminder, or even better, set these campaigns up in advance to “set it and forget it” for each game and homestand. Remember, one of the most important steps to a successful campaign is promotion. Set a solid promotion plan both in-stadium and on social media so your fans are aware of the campaign and looking forward to it.

The best part of these programmatic campaigns is that they are easy to maintain thanks to our recently updated copy campaign feature on the FC CORE platform. Campaigns are now fully copied over, with only date and time adjustments needed - pretty simple!

So try building your own programmatic campaign today, or for FC CORE+ customers, simply reach out to your dedicated account manager and they'll get one started for you.