The Power of the Nielsen Sports Digital Valuation Calculator

Across the globe, teams of all sizes use the FC CORE platform on a daily basis, flexing their creativity to achieve goals around fan engagement, building their fan database, and/or gathering marketing and ticketing leads. However, when it comes to maximizing FC CORE to its fullest potential, the teams that outperform also focus on the big money maker: Sponsorship.  Many FC CORE customers need to sell as little as one digital activation to earn back ROI.  FC CORE+ customers earn ROI with as little as three to five activations, a task that is still easily within reach.

At FanCompass, we have a dedicated sponsorship team whose role is devoted to equipping our customers with the education and resources required to sell FC CORE digital inventory. One of the most effective tools we have at our disposal is the Nielsen Sports Digital Valuation Calculator. Developed in partnership with Nielsen Sports, this unique sponsorship tool uses custom data reported from the individual team (metrics from social media, email, and in-stadium) to provide clients with custom valuations for every sponsorable element on the FC CORE platform. The calculator also shows the added value a campaign might realize when investing in paid digital media to promote and drive traffic to the platform. A little money goes a long way when employing paid ads, and the calculator reflects that.

Once a valuation is calculated we provide detailed reports that can be used to validate your price points when selling. This is especially important for those teams with limited digital resources or experience, as they now have the credibility of the Nielsen Sports market intelligence to back up the valuations presented to potential sponsors. With the valuation in hand, our clients typically sell at a 4:1, 3:1 and sometimes even 2:1 rate card. The potential sponsor knows they are truly getting their money’s worth when deciding whether to sign on.

For all new FC CORE customers, we provide one free valuation that allows each team to see where their starting sponsorship values are for both the campaign level and platform presenting rights level. While these numbers are a great starting point for teams to begin selling, it’s important to remember that as each team gets better at creating and promoting campaigns and fans get used to entering them, the number of entries per campaign increases, resulting in more leads and ultimately, a higher valuation. Nielsen Sports is also continually refining its market research to provide the most up-to-date values for each piece of the sponsorship puzzle.

FC CORE+ customers, however, have the luxury of full access to as many valuations and as often as they would like. They can change certain components such as how much budget they plan to use on paid ads, where and how often they plan to promote the campaign, and the campaign’s duration. Having the calculator at their disposal for requests such as these means that sales teams are always prepared with the latest valuations when dealing with potential sponsors, no matter the campaign details.

We encourage all of our clients to take full advantage of this invaluable resource to ensure success when selling digital sponsorship assets on the FC CORE platform. If you would like to learn more about the Nielsen Sports Digital Valuation Calculator or have any other sponsorship-related questions, do not hesitate to contact our team. We are always happy to collaborate!