Challenge & Objective
The Chicago Wolves initially launched their FC CORE Fan Engagement Engine with several FanDuel activations through our CORE for Brands division. After seeing the ticket lead and sponsorship revenue results of those activations, they quickly identified it as a scalable revenue solution for both their ticketing and sponsorship needs and moved into a year-round partnership.
PRE-CAMPAIGN SNAPSHOT
- Limited ability to digitally activate sponsors in a scalable way
- Limited access to actionable fan data on interests and purchase intent
- Need for a rapid, scalable ticket revenue solution
- No centralized destination for fan engagement
Results & Impact
Strategy & Activation
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