Challenge & Objective
To prove the ROI of their new FC CORE “WIN Fan Destination”, the league digitally activated high-profile brand sponsor, Hisense, to at-home broadcast viewers, capturing the valuable first-party data from fans across the country.
PRE-CAMPAIGN SNAPSHOT
- Limited Visibility Into Viewer Behavior
- Minimal First-Party Data Capture
- Untapped Sponsorship Potential
Results & Impact
Strategy & Activation
Join 200+ Teams Monetizing Fan Engagement
with FanCompass
