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University of North Carolina + FanCompass

 

A sponsored, real-time trigger campaign transformed a live game moment into a scalable fan engagement experience that delivered 6,000+ first-party sponsor leads while strengthening brand connection with UNC basketball fans.

Explore the Results
 
 
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Challenge & Objective

The University of North Carolina Athletics and Crumbl Cookies set out to capture high-quality first-party data within a live game environment while increasing real-time engagement with fans. The goal was to seamlessly align the Crumbl brand with high-energy, memorable in-game moments, turning fan excitement into measurable interaction and lasting brand connection.

 

PRE-CAMPAIGN SNAPSHOT

  • Limited ability to capture & monetize first-party data during live games
  • Needed a way to connect sponsors with real-time, organic fan experiences
  • Lack of measurable, data-producing, in-game fan engagement

 
 
 

 Results & Impact

 
 

Strategy & Activation

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