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Syracuse University + FanCompass

 

Driving sustained digital Fan engagement and multi-sponsor lead generation through a focused, long-term activation strategy.

 
 
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Challenge & Objective

Execute a focused, 227-day digital fan engagement effort that would drive contest entries, attract new users, and deliver high-quality leads across multiple sponsors.

 

PRE-CAMPAIGN SNAPSHOT

  • Inconsistent Fan Engagement Across Campaigns
  • Limited Scalability For Multi-Sponsor Lead-Gen
  • Need For Sustained Measurable Engagement
 
 
 

 Results & Impact

 
 

Strategy & Activation