Challenge & Objective

The Sod Poodles set out to turn strong fan enthusiasm into consistent, year-over-year ticket revenue growth, while expanding their season-ticket base and converting casual attendees into repeat buyers. They also needed to deliver measurable value to local sponsors through qualified lead generation.

The answer was a repeatable methodology: capture fan data through high-intensity blitz campaigns, sustain engagement year-round, convert fans into ticket buyers, and activate that same first-party data for sponsors.