Stockton Ports + FanCompass

Since 2022 The Stockton Ports have partnered with FanCompass to build a scalable, revenue-driven fan engagement strategy designed to grow first-party audience data, generate qualified ticket leads, and create more measurable sponsor value across both digital and in-stadium experiences.

Challenge & Objective

The Ports sought to implement a scalable fan engagement strategy capable of driving first-party audience growth, actionable retargeting opportunities, and qualified ticket lead generation—all with the ultimate goal of increasing ticket, sponsorship, and overall organizational revenue. A key priority was also creating connected sponsor activation opportunities that could elevate brand visibility and deliver measurable engagement across both digital and in-stadium fan experiences.

PRE-CAMPAIGN SNAPSHOT

Limited Access to Qualified First-Party Fan Insights
Lacked Scalable, Connected Way to Activate Brands Across Digital and In-Stadium Experiences
Need to Convert Survey Responses Into Actionable Retargeting Campaigns
Limited Ability to Capture Actionable Fan Data During Live Events

Results & Impact

Strategy & Activation

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