Knorr + FanCompass

A multi-team activation that aligned target households with engaged sports fans and delivered measurable ROI through compliant first-party data capture.

Challenge & Objective

Gather digital impressions, collect qualified first-party fan data, and build a strong brand affinity within the US Hispanic market across 10 Liga MX and USL Championship league properties.

PRE-CAMPAIGN SNAPSHOT

Build Brand Affinity in Target Market
Expand Digital Impressions
Stronger Qualified Lead Generation

Results & Impact

Strategy & Activation

Ready to Reach the Audiences Who Matter to Your Brand?

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