Fresno Grizzlies + FanCompass

In partnership with Digital Ignite and FanCompass, the Fresno Grizzlies executed a short-term, high-impact digital campaign for their annual Taco Truck Throwdown. By combining paid social strategy with seamless data capture technology, the campaign delivered exceptional fan growth, lead generation, and event revenue impact.

Challenge & Objective

As an established sports brand with over 30,000 registered users, the Fresno Grizzlies faced the challenge of achieving meaningful database growth from a single campaign. The objective was to efficiently drive Taco Truck Throwdown attendance interest while capturing high-quality marketing and ticket leads to support ongoing fan engagement and sales efforts.

PRE-CAMPAIGN SNAPSHOT

Limited Net-New Fan Acquisition
Minimal Short-Term Database Growth Opportunities
Untapped Potential In Paid Social Conversion Efficiency
No Centralized Event-Specific Lead Capture

Results & Impact

Strategy & Activation

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