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Ferguson Kia + FanCompass

 

Collect first-party fan data and build brand affinity with the fans, while driving ticket leads for the Tulsa Drillers.

 
 
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Challenge & Objective

Execute a focused campaign that would drive new user registrations, produce sponsor opt-ins, and clearly demonstrate lead value tied to the brand’s partnership with the Tulsa Drillers.

 

PRE-CAMPAIGN SNAPSHOT

  • Limited Access To First-Party Fan Data
  • Difficulty measuring ROI Beyond Impressions
  • Need For Quantifiable Lead-Gen Outcome
 
 
 

 Results & Impact

 
 

Strategy & Activation