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FanDuel + FanCompass

 

Leveraged the FC CORE Fan engagement engine to drive new sportsbook account registrations while building brand affinity across multiple sports and leagues

 
 
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Challenge & Objective

Utilize FC CORE to generate new FanDuel sportsbook registrations through targeted fan engagement activations across a diverse portfolio of sports properties.

 

PRE-CAMPAIGN SNAPSHOT

  • Increasing competition in sportsbook landscape
  • Need for a trusted, brand-safe environment
  • Need to scale across multiple sports & leagues
 
 
 

 Results & Impact

 
 

Strategy & Activation