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Sports Marketing, First-Party Data & Sponsorship Trends

Stay ahead in sports marketing with insights on fan engagement technology, first-party data strategies, and digital sponsorship activation.

Enhancing the Future of Hockey: Insights from the AHL and ECHL Summer Meetings
Aaron MendleAugust 29, 2023
Versatility for the Win!
FanCompass TeamAngie JohnstonJuly 25, 2023
Mentoring for the Future of Sports
FanCompass TeamAaron MendleMay 24, 2023
The Power of the Nielsen Sports Digital Valuation Calculator
FanCompass TeamDavid BerkompasMarch 24, 2023
Digital/Social is Not a Throw-In
Jamie PardiNovember 29, 2022
Programmatic Campaigns
Ellie WestcottSeptember 20, 2022
Four Steps to a Successful Digital Campaign
Aaron MendleJune 28, 2022
Realizing the Value of In-Venue Activations
Angie JohnstonJune 3, 2022
What is Digital Sponsorship and why does it matter?
Jamie PardiApril 26, 2022
Diversify to maximize engagement.
Aaron MendleMarch 22, 2022
How long should I run a campaign?
Aaron MendleMarch 8, 2022campaign length, campaign, acitvation length, campaign duration
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