Challenge & Objective
The Bearcats needed a way to turn fan excitement into real results, driving revenue by capturing and converting ticket leads for their premier sports properties, while also activating sponsors digitally to generate high-quality fan leads for their top-tier partners.
PRE-CAMPAIGN SNAPSHOT
- Lacked a solid digital engagement strategy to drive leads and entice sponsors
- Needed a solution that could bridge engagement across all sports
- No year-round fan engagment strategy