Challenge & Objective
The key objective was to transform in-game sponsor entitlements into scalable digital activations, preserving sponsor value, engaging fans, and generating ticket demand during the pandemic.
PRE-CAMPAIGN SNAPSHOT
- Risk Of Sponsor Revenue Loss
- Need To Sustain Ticket Demand Without Live Games
- Inability To Fulfill Contracted In-Game Sponsor Entitlements
Results & Impact
Strategy & Activation
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