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Philadelphia 76ers + FanCompass

 

Powering year-round fan engagement through a centralized digital fan engagement hub.

 
 
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Challenge & Objective

Launch a compelling Fan Hub that could power continuous campaigns, elevate sponsor integrations, and expand the team’s first-party fan database.

 

PRE-CAMPAIGN SNAPSHOT

  • Fragmented Fan Engagement
  • Limited Scalability For Sponsor Activations
  • Needed A Centralized Digital Fan Destination
 
 
 

 Results & Impact

 
 

Strategy & Activation