Marketing Case Studies
Fresno Famous Bracket Challenge
Fresno Grizzlies wanted to drive fan engagement and build out the fan database leveraging the hype of NCAA March Madness and local media sponsor The Fresno Bee. The cleverly integrated campaign with print, radio and digital, set social media abuzz and achieved 3.2M impressions through the FanCompass Amplifier™ tool alone.
ICC & Chelsea FC “Meet the Team”
Two football powerhouses, one match, joint goals. Exclusive Matchday joint promotion targeted to ticketholders drove awareness for ICC and US fan engagement for Chelsea FC.