Our shared mission is to ensure a thriving, sustainable "business of sport" for generations to come.
The visionary story began in 2004 with an idea inspired by a passion for sports and a penchant for technology in the San Francisco Bay Area. It started with a digital fan engagement and CRM strategy that was piloted by a handful of innovative major league sports teams. The success of these programs led to building out a product that launched in 2009 as GAGA Sports, aptly named to describe the strong emotion a fan feels for their favorite team. Fast forwarding to today’s sports market, fan engagement is only the beginning. To build a sustainable business, clubs must go beyond to monetize every aspect of the fan experience. This understanding led GAGA Sports to relaunch as FanCompass in 2016 with one singular mission: convert fan engagement into revenue.
The FanCompass Sports Revenue Platform™ is a native, white-labeled technology that attracts and collects global fan data, generates sales leads and provides unlimited digital sponsorship opportunities to maximize revenue for rights holders. We call it Digital Fan Monetization. Not only does the proprietary technology help clubs navigate the increasingly complex process of creating successful online fan experiences, but teams can now convert those experiences into revenue across their organization.
With a mission to ensure a thriving, sustainable "business of sport" for generations to come, FanCompass currently works with teams in 9 professional leagues from across the globe and is translated into more than 15 languages. In the words of one US team owner, “I give FanCompass a dime, they give me a dollar. I will do those types of deals all day long.”