Our shared revenue mission is to ensure a thriving, sustainable "business of sport" for generations to come.
The visionary story began with an idea inspired by a passion for sports and a penchant for technology in the San Francisco Bay Area. It started with a digital fan engagement and CRM strategy that was piloted by a handful of innovative major league sports teams. The success of these programs led to our first engagement product in 2009 under GAGA Sports, aptly named to describe the strong emotion a fan feels for their favorite team. Fast forwarding to today’s sports market, fan engagement is only the beginning. To build a sustainable business, sports properties must go beyond to monetize every aspect of the fan experience. This understanding led GAGA Sports to relaunch as FanCompass in 2016 with one singular mission: convert global fan engagement into revenue for a sustainable business of sport.
FanCompass has evolved into the premier digital destination for sponsored fan engagement. Sports properties use our technology to power the fan engagement/data collection portal on their websites, and partner with our digital asset experts to generate incremental revenue from digital sponsorships. Our destination attracts fans and brand sponsors alike with a suite of desirable engagement products that ultimately build robust fan databases, generate quality sales leads, and provide infinite digital sponsorship inventory to maximize ROI. Not only does the proprietary technology help clubs navigate the increasingly complex process of creating successful online fan experiences, but teams can now convert those experiences into sustainable revenue streams.
FanCompass currently works with properties across 12 global leagues and is translated into more than 15 languages. In the words of one US team owner, “I give FanCompass a dime, they give me a dollar. I will do those types of deals all day long.”